Free Supermarket Turkey is Easy. Donating is Harder. Why?

Free turkey promotions are common at USA supermarkets leading up to the Thanksgiving holiday. But something’s missing: providing shoppers with an easy donation option.

I was next in line at a ShopRite supermarket the other day when the woman in front of me asked the cashier/bagger team: Is there a way to donate my free turkey?

ShopRite Free Turkey Promotion

Credit: ShopRite

What a great question, I thought. And missed opportunity – to foster a charity spirit and help those less fortunate at a point in time. Continue reading

Smart Differentiation Powers Wholesale Fish Purveyor

You wouldn’t expect to hear “differentiation” and “wholesale fish” in the same sentence.

Until now.

Credit: Red's Best.

Credit: Red’s Best.

Boston entrepreneur Jared Auerbach created a company that brands wholesale fish under the Red’s Best name. He’s combined brand management, technology, a keen understanding of end users and storytelling to craft his go-to-market business strategy: Continue reading

How ESPN’s College Football Megacast Can Impact Your 2016 Marketing Plan

ESPN offered 15 different viewing and listening choices for the 2016 college football championship game last night.

Read on for six business and marketing lessons of Megacast.

What Is Megacast

In addition to its flagship channel, college football fans, general sports fans and the media-technology-curious were able to explore other game experiences across ESPN’s television network, on radio, and/or mobile via the Watch ESPN and ESPN apps┬ásuch as:

  • Film Room, ESPN Voices, Homer Telecast, Spider Cam, Pylon Cam and more.

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Why ESPN Does Megacast

First, it’s about engaging with the customer. This is a core part of ESPN’s marketing and programming strategy.

Continue reading