Category: Video Included
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What Azerbaijan’s New Taxis Can Teach Us About Branding
The next time someone asks you to define branding, tell the story about how Azerbaijan selected the iconic London taxi for its fleet modernization. That’s all you really need to know.
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American Express Treats “Service” as a Marketing Differentiator
American Express treats and leverages the service function to impact the bottom line – via customer engagement and not simple transaction management.
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Would You Buy IKEA’s New Integrated HD Entertainment Furniture System?
IKEA’s new HD entertainment furniture system is easy to understand from a corporate strategy and mission standpoint. It even seems to address a consumer opportunity area. Give them high marks for thinking different and being willing to innovate. That doesn’t guarantee success, though.
harveychimoff.com 