Category: Video Included

“Magic Hour” is Real Deal Marketing for European Outdoor Clothing Brand

European outdoor clothing brand Peak Performance’s “Magic Hour” marketing campaign is outstanding. It’s rare to see such marketing harmony between advertising, positioning, branding and promotion.

March 24, 2015
Creative Branding Hooks $1M Investment from Shark Tank’s Mark Cuban

BeatBox Beverages earned a $1M Shark Tank investment from Mark Cuban because the founders created a differentiated concept with clever branding, defined targeting and clear positioning.

October 28, 2014
Verizon Seeks Big Gas Results from Half-Fast Advertising

Verizon FiOS has a new double entendre ad that takes a page from Kmart’s 2013 playbook. Time will tell if Half-Fast marketing leads to Big Gas results.

October 14, 2014