Tag: customer engagement
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Customer Treats: AMC Transforms Movie-Watching Experience with Power Recliners
AMC Theatres is making customer experience the key to its go-to-market strategy. The entertainment company is investing $825 million, including power recliner seating, to dramatically enhance the movie-going experience. The Morristown, NJ upgrade is featured.
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Planet Fitness Drops Dumbbell with Gym Member Communication
Don’t let a lack of communication create a lousy customer experience. Gym company Planet Fitness did that with its payment system change. The result is a reduced balance in the brand’s satisfaction and positive engagement account.
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American Express Treats “Service” as a Marketing Differentiator
American Express treats and leverages the service function to impact the bottom line – via customer engagement and not simple transaction management.
harveychimoff.com 