Tag: customer marketing
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Unexpected Marketing Lessons from my Uber Driver and Barber
Daily life experiences often provide a vivid reminder and reinforcement about what we think are excellent or lousy business practices. Two stories and two lessons: Warped view of customer service (delusional Uber driver); and Shoestring customer acquisition (practical barbershop businessman).
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In Sales & Marketing, Remember: It’s About the Customer, Not You!
A true “customer first” story how one team member took extraordinary action to create an amazing and unique customer experience. Plus, how you can apply such sales and marketing at your company.
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Take Net Promoter to the Next Level. Ask For the Recommendation.
It’s one thing to ask your customer how likely they would be to recommend you. It’s so much better to ask them to actually recommend you to a potential customer!
