5 Pointers for Writing a Letter to Your Customer

We all get “letters” from companies we do business with. Most go right in the garbage.

But, sometimes, a letter stands out.

The letter I’m going to tell you about was noteworthy because it reflected these 5 Pointers for Direct Customer Communication:

  • Be Authentic
  • Be Relevant
  • Keep it Straightforward/Concise
  • Convey appreciation/thanks for the business
  • Provide a Call-to-Action


“A few personal words.”

kingsize-brand-manager-letterThat was the title of the letter I received after a recent purchase from online retailer KingSize.

The one-page communication was a surprisingly good example of customer relationship engagement — that almost didn’t happen.┬áThat’s because the envelope and letter felt like just another typical piece of unneeded “junk” mail and I almost threw it out twice before reading the letter.

So, what made me read?

It was the title of the letter’s author: Brand Manager.┬áThat stood out to me as a marketer and former Brand Manager myself. Continue reading