Tag: Hain Celestial marketing
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Packaging Has Strategic Role in Brand Refresh/Renovation
Marketers and business leaders who take a disciplined, strategic approach with packaging have a distinct advantage. A five-plus-years study of the Arrowhead Mills brand from Hain Celestial.
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Hain Celestial Gives Rice Dream Easy-Open Top
Hain Celestial’s Dream brand non-dairy products have a new easy-open, easy pour screw cap. It’s a good example of utilizing packaging to deliver consumer benefits and revitalize brand concepts.
harveychimoff.com 