Tag: promotion

How A 75 Year-Old Business Connects with Next Generation Customers

How do you keep long-standing companies, products and brands top-of-mind and relevant, especially to a new generation of customers? It requires dedicated attention and a solid understanding of company/brand positioning; a willingness to experiment and deploy creative ideas and smart tactics; and strong execution. A new example.

November 7, 2023
Does Face-Time Mean Revenue Time?

Create a price benefit that can help build your business longer-term instead of just getting a one-time sales spike. Learn from British Airways.

September 16, 2009
Promote This

Take calculated risks in your promotion strategy to achieve differentiation. Learn from the NBA’s New Jersey Nets and Jet Blue Airways.

August 19, 2009