NJ Wine Shop Thrives on Marketing Differentiation

Amanti Vino is different than its competitors, and that means special benefits for customers.

The Montclair, NJ retailer (wine, spirits, and specialty microbrew) is led by Sharon Sevrens, a former investment banker turned sommelier and wine educator.

Sevrens and her store generate significant earned media coverage. She’s been featured on CNBC and CBS (New York) television, profiled in The Wall Street Journal, and is a Huffington Post blogger.

Taste the Action: 3+ Marketing Differentiation Examples

Amanti Vino. Montclair, NJ. Credit. Amanti Vino.

Amanti Vino – Montclair, NJ. Credit. Amanti Vino.

Hand-Selected Wines

“We taste thousands of wines each year so that I can identify the very best for each region, varietal, price point, etc. We taste the bad wines so you don’t have to!”


Marketing is Fun, Differentiation is Hard. A 3-Part Series.

Marketing is fun – and hard work.

It’s the latter part that’s not always so obvious.

I remember a former colleague who sought a cross-functional transfer from technical product management into global marketing.  I asked why.  Her response:  marketing is more fun.

Yes, marketing can be fun, but like the rest of business, it’s also a serious challenge.  Non-marketing observers may not realize all the hard work and preparation required to achieve success.

Which leads to the focus of this post – marketing differentiation.  It’s hard to do.

To stimulate your thinking, I have three new examples to share.  Note how the idea of “customer experience” is central to each marketing story.

And, I’m experimenting with something different myself to provide a better reader experience:  short, one-example posts on three consecutive days.

Part 1:

User Experience Innovation Creates New Kind of Wine Store

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