Author: Harvey Chimoff
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Brand Management Dilemma: Grow, But Don’t Kill the Core
How to expand the appeal of brand x and/or position it for growth without alienating existing customers and destroying the core business.
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Packaging Has Strategic Role in Brand Refresh/Renovation
Marketers and business leaders who take a disciplined, strategic approach with packaging have a distinct advantage. A five-plus-years study of the Arrowhead Mills brand from Hain Celestial.
harveychimoff.com 