Author: Harvey Chimoff
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Why “Pop-up” Thinking Can Boost Your Marketing
Marketers can apply “pop-up” thinking to gain important business advantages.
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“See Thru Can” Is Vivid Example of How Packaging Can Drive Marketing
McCall Farms used packaging innovation as a marketing change agent. They introduced a new brand of ready-to-eat vegetables in see-through composite containers.
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5 Pointers for Writing a Letter to Your Customer
Most customer “letters” go right in the garbage. Why this letter from an online retailer’s Brand Manager stood out.
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