StratGo Marketing World
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Why “Pop-up” Thinking Can Boost Your Marketing
Marketers can apply “pop-up” thinking to gain important business advantages.
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“See Thru Can” Is Vivid Example of How Packaging Can Drive Marketing
McCall Farms used packaging innovation as a marketing change agent. They introduced a new brand of ready-to-eat vegetables in see-through composite containers.
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5 Pointers for Writing a Letter to Your Customer
Most customer “letters” go right in the garbage. Why this letter from an online retailer’s Brand Manager stood out.
About StratGo Marketing World Blog
New blog posts are on hiatus while we lead marketing for a food industry innovator!
I write about business and the fundamentals of marketing: ideas and commentary that inform, provoke thought and spur action.
In my posts, I share observations, insights and practical tips about marketing strategy and tactics. I tell you what I think, and why, based on what I know at a particular point in time.
My writing is inspired by current examples here in the United States and globally. Expect to see commentary across a variety of industries, products, and services, which cater to both B2B (business) and B2C (consumer) targets.
This blog is designed for marketing and business professionals. At the same time, it should be accessible and relevant to other functional pros who want a better understanding of and/or some insight into the world of marketing. I think marketers on the rise can benefit, too.
I welcome your comments, even if you have a different point of view. Just keep them professional, constructive and clean if you want them posted.
harveychimoff.com 