Category: Channel Management
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Creative Product Distribution Brings Hope of Clean Water: Inventor Dean Kamen Connects with Coca-Cola
Inventor Dean Kamen was stymied to distribute an easy water purification device in Africa and Latin America. Then he realized “there’s only one organization that can get a product to any village in the world: Coca-Cola.”
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The Brand Management-Retail Management Battle at Sears
Did you ever think you’d buy Craftsman tools at Costco? Sears has been the exclusive home for Craftsman since 1927, with the highly regarded brand and Sears distribution channel forming a self-contained sales and marketing system. No more.
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New Strategies Bring Change at Cisco and Best Buy
Cisco (shutting the Flip recorder business) and Best Buy (reducing big box square footage and adding mobile stores) made important strategic announcements last week. Each decision provides a good opportunity for a mini-case study discussion. After you read my take, post a comment and tell me what you think.
harveychimoff.com 