Category: Global Business/Marketing

Why Your Business Needs “Marketing Discipline”

Marketing Discipline is essential. It’s a strategic operating mindset that serves as a guide and roadmap for well-grounded decision-making. Plus, IMD Professor Goutam Challagalla on the importance of Marketing Doctrine.

May 3, 2016
Creative, Multipurpose Packaging Drives Customer Engagement – And Hopefully Sales

Don’t overlook opportunities to leverage packaging in your marketing mix. Two examples from KFC Germany and Pizza Hut Hong Kong.

June 30, 2015
“Magic Hour” is Real Deal Marketing for European Outdoor Clothing Brand

European outdoor clothing brand Peak Performance’s “Magic Hour” marketing campaign is outstanding. It’s rare to see such marketing harmony between advertising, positioning, branding and promotion.

March 24, 2015