Category: Promotions/Tactics
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Coca-Cola Portugal Gets A+ in Sponsorship Activation
Sponsorship is often misunderstood and poorly utilized, even within the marketing ranks. Beyond getting the strategy and platform right, powerful sponsorship is all about activation and user engagement. To Coca-Cola Portugal, I simply say, Goaaaaaallllll!
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Social Media Idea Powers Brazilian Condom Marketer
Ideas power marketing. Today’s example: check out this terrific marketing idea for Brazil’s Olla Condoms.
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Advertising That Saves Rental Car $$$
Budget Rent a Car of Atlanta has partnered with Wrap Media Group to wrap rental vehicles with the Sheets™ Brand Energy Strips logo.
harveychimoff.com 