Category: Technology & Marketing

Shake My Head Marketing (Automation Run Amok)

Beware the unintended consequences of marketing automation gone awry. Even one or two misdirected emails has the potential to threaten the customer experience and brand goodwill that your company has worked so hard to build.

December 15, 2015
“Internet of Everything” Chief Talks Digital Disruption Implications at IWNY

Cisco’s Internet of Everything chief detailed the “Top 5 Implications of Digital Disruption” in his Internet Week New York presentation. Find out what they mean for you and your team.

May 26, 2015
“Magic Hour” is Real Deal Marketing for European Outdoor Clothing Brand

European outdoor clothing brand Peak Performance’s “Magic Hour” marketing campaign is outstanding. It’s rare to see such marketing harmony between advertising, positioning, branding and promotion.

March 24, 2015