Tag: marketing communications

Wegmans Supermarket Entices Shoppers with Impressive Magazine

Wegmans Menu Magazine demonstrates the marketing benefit of creating content that helps the customer.

July 18, 2017
Duke Libraries Tell Stories to Raise Funds. Plus 3 Tips for Your Marketing Team.

Duke University tells an easy-to-relate-to story to help raise funds for its libraries. The capability to develop an engaging story that can achieve communication and branding objectives should be in your marketing toolbox.

August 21, 2013
Now Playing: The Holographic Marketing Communicator

US drug store operator Duane Reade and London’s Luton Airport have put holographic communications into action.

July 26, 2011