Category: Differentiation
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Bold Marketing: Travel Website Dares Customers with DNA Testing
Travel website momondo stands out with terrific marketing not found in a typical playbook. They dare customers to get DNA tested, and then encourage them to explore their geographic ancestry.
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Smart Differentiation Powers Wholesale Fish Purveyor
Fish wholesaler Red’s Best combined brand management, technology, a keen understanding of end users and storytelling to craft a differentiated, go-to-market business strategy.
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NJ Wine Shop Thrives on Marketing Differentiation
Wine retailer Amanti Vino is different than competitors, and that means special benefits for customers. Taste the action with 3+ marketing differentiation examples.
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